Doubleyourdating catalogue

25 Mar

A couple of weeks ago, I heard about an interesting experiment.The researchers took some rats and divided them into two groups.Been Verified offers free mobile apps for an on-the-go experience.An i OS app is available for i Phones and i Pads, as well as an Android app and an app for Apple Watch.Been Verified’s mission is to help members discover, understand and use public data in their everyday lives.

Blow people away with free content and then sell them on your paid stuff once they trust and value you.(They were, of course, promptly rescued by the scientists.) The result?The "island" rats lasted almost twice as long as the control rats, swimming frantically in search of the island they knew must be there - an island that really only existed within them.The control group, of course, just flailed wildly, trying to stay above water.Then came the experiment's payoff: both groups of rats were individually placed in a tank with no island, and the amount of time it took them to give up and sink beneath the water was measured.In the Internet marketing world the concept of the sales funnel is well known.The process of moving customers from free resources, into paid front-end products down to high margin back-end items, has made millions for many Internet entrepreneurs.The other group was in a tank with no island; they had no place to rest.In a relatively short amount of time, the "island" rats learned to swim straight for the island.This blog is a “free resource” that I offer to the world that at least in some part, contributes to bringing people into my sales funnel.One thing I learned very early on when studying Internet marketing, and again David De Angelo from Double Your Dating was instrumental in teaching this to me (see the sales funnel article series for more about this fellow), is that you need to give away lots of free value to convince people you are worth buying from.